The Art of Selling Large Acreage

The Art of Selling Large Acreage

Tranquility Ranch Sunrise

There are so many ways to market large acreage tracts of land. From the traditional method of putting up a sign, print media to multiple commercial Internet sites, there really is an art to selling large acreage. With the advent of drones and custom videos, selling a large tract of land offers many ways to creatively show-off the hard to reach corners of the property.


Large tracts of land often pose accessibility issues, topographical issues as well as types of native growth, water, cattle or other terrain challenges. These can all create a more than optimal showing situations and pose restrictive photography issues. Thereby, being able to properly market and sell these large tracts takes a bit of creativity, patience and perseverance.


Today I met a professional pilot who owns a drone photography company out at a 1,200 acre ranch. They specialize in large tracts of land as well as being able to photograph the most challenging sites such as oil and gas rigs, off-shore sites and many other unique properties.  We spent a lot of time prior to the shoot researching the weather, sunrise times and understanding the topography of the land.


We met right before sunrise in order to maximize the angle of the sun as it rose on this property. The results were dramatic, creative and stunning. Having the drone maneuvering over this property helped us to highlight the hard-to-reach places and with a bird's eye view. From a Developer's standpoint, these types of photographs will be invaluable when assessing this type of property for development potential.


CHEVAUX Group is committed to providing land owners with many unique and creative ways to market and sell your property. Capturing the true essence of a large tract of land is very important in order to maximize the property potential and to reach interested parties. The art of selling large acreage is key and we are constantly striving to seek new ways to show our properties in the best way possible!

Beam & Branch Realty       

"Have you fully lived today?"

   Paula L. McDonald ~ REALTOR®, 

        Granbury, Texas 

 936-203-0279 Direct

Selling Hood County and surrounding areas! 



 John Maxwell

Farm & Ranch


          ABR                 Institute for Luxury Marketing                Institute for Luxury Home Marketing


Graduate Realtor InstituteC2EX


Copyright 2020 Paula McDonald

Comment balloon 17 commentsPaula McDonald, Ph.D. • March 28 2016 08:22AM


Hi Paula - Drone photography has become an invaluable resource for marketing many types of real estate, but it's perfect for large acreages (and I've seen it used to excellent effect for interior shots of large luxury homes!)

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) over 4 years ago

So true Dick Greenberg! I love the shots where they open the front doors and the drone flies into the house. Breathtaking!

Posted by Paula McDonald, Ph.D., Granbury, TX 936-203-0279 (Beam & Branch Realty) over 4 years ago

Paula McDonald It sounds like you are setting up all the right marketing for this property. I hope you post the finished drone video for us to enjoy.

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (HomeSmart Realty West & Lend Smart Mortgage, Llc.) over 4 years ago

That's one of the things I refer out.  I know what I know and I know what I don't know.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 4 years ago

Hi Paula,
I love what drones have done for photographing large parcels, and specialty properties.   

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) over 4 years ago

Drones can truly get into places and angles that we cannot manage. I can't wait for Larry to get more proficient with his.

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 4 years ago

Large Tracts; just what I like to deal with Paula, any timber on this ranch?

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) over 4 years ago

Good morning Paula.  Any chance on getting a short video posted so we can see the results?  

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) over 4 years ago

Drones really can get into places that are hard to reach by foot. I can't wait to see the video!

Posted by Kat Palmiotti, The House Kat (406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty) over 4 years ago

When it comes to selling large acreage, marketing/photography is just one of the issues you have to deal with. Listing large parcels can bring with them problems with encroachments, mineral rights and environmental issues. Selling acreage isn't for amateurs.

Posted by Eric Kodner, CRS, Madeline Island Realty, LaPointe, WI 54850 - (Madeline Island Realty) over 4 years ago

 I likeTammy Lankford's comment about knowing what you do and don't know.

Like Kenney Rogers, song know when to hold em, know when to fold em...

Posted by Raul Rodriguez, Looking out for the client's interest and not my p (Covenant Partners Realty) over 4 years ago

We now have another reliable source for this subject matter thank you Paula

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 4 years ago

Hello Paula McDonald 

Great post and great work with your marketing expertise for large acreage listings.

Posted by Lisa Von Domek, ....Experience Isn't Expensive.... It's Priceless! (Lisa Von Domek Team) over 4 years ago

Paula that is a great way to market a large track of land. And you're so right - developers would have a much better idea of the land with drone photos.

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 4 years ago

Drone footage of houses and acreages are awesome!  Great way to market a property even if its not for a acreage.  I've been wanting to get a drone for a couple years now for real estate photos.  It would be a great business write-off too!  Glad I'm still waiting, because it seems like there are more and more rules and regulation on flying them coming out all the time. 

Posted by Shawn and Angela Miller, Lincoln and Omaha, NE REALTORS® (Berkshire Hathaway HomeServices Amabassador Real Estate) over 4 years ago

Marketing acreage is definitely different than marketing a home or condo.

Posted by Sybil Campbell, REALTOR® ABR, SFR, SRES Williamsburg, Virginia (Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia) over 4 years ago

Paula McDonald I've been covering updates on using drones for these purposes for awhile now and I think you did an amazing job of explaining how useful they can be now. 

Posted by Cody Carmen, Market Analysis--Educational Content, Adhi Schools (Adhi Schools, LLC) about 4 years ago

This blog does not allow anonymous comments