PREPARING A LISTING APPOINTMENT THAT WILL BLOW EM AWAY!
Listing appointments are an art form that can be tweaked and refined in order to provide our clients with the information they need in which to make serious decisions concerning their home sale. As we know, selling a home is an emotional and many times overwhelming task for all parties involved. Being able to truly discuss and present to your clients the "real deal" about their home sale is essential.
Now my title referring to "blowing them away" may not be referring to a fancy, high-tech listing presentation. What I consider to be a listing appointment that will blow them away has to do with a good old fashioned, sit down discussion about the realities of the market, the condition of their home, the current situation the sellers are in and the almighty price point.
Let's break this down a bit further:
1. The Realities of the Market - I don't provide copious amounts of charts, graphs and fancy schmanzy data. What I do provide is the basic information in order for a client to give them a clear and unbiased condition on the market and specifically on their neighborhood.
2. The Condition of Their Home - While being tactful and professional, it is my job to give the clients honest feedback on the present condition of their home. They need to know how to show the home properly, which items must be corrected, replaced or repaired. The clients do not need me to oooh and awe over things that I know will deter a sale such as the over abundance of plates on the wall or that curio cabinet filled with collector shot glasses.
3. The Sellers Current Situation - Being able to know all of the details of why a person needs to list their home is very helpful. Knowing if there are potential liens or a possible short sale or foreclosure must be discussed. Getting honest and clear will help all parties involved get to the goal that they are after.
4. The Almighty Price Point - This my friends as we all know is the ultimate key point. We all know what we THINK the house will sell for. Studying the data that is there is the barometer that should be used to intelligently price your home. Knowing your market and your neighborhood trends will indeed help price your home right where it needs to be today.
Keep it simple, straightforward and skinny. I don't overload with slick brochures and fact sheets. I like to get down to the honest points while keeping it clearly presented. You will blow you clients away with a thoughtful and easy to understand presentation.
LET'S GET EM SOLD!